Never Mix Up Features with Benefits

Never Mix Up Features with Benefits
I know it’s all about promoting a book, but the graphic on this post is so awesome, I had to link to it…it also doesn’t hurt that the point is absolutely spot-on.  We shouldn’t care so much about the product as we do what people will use the product to do/become…

People don’t buy products; they buy better versions of themselves. When you’re trying to win customers, are you listing the attributes of the flower or describing how awesome it is to throw fireballs?

Also awesome is Jason Fried’s (of Basecamp) quote used in the article…


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s