Never Mix Up Features with Benefits


Never Mix Up Features with Benefits
I know it’s all about promoting a book, but the graphic on this post is so awesome, I had to link to it…it also doesn’t hurt that the point is absolutely spot-on.  We shouldn’t care so much about the product as we do what people will use the product to do/become…

People don’t buy products; they buy better versions of themselves. When you’re trying to win customers, are you listing the attributes of the flower or describing how awesome it is to throw fireballs?

Also awesome is Jason Fried’s (of Basecamp) quote used in the article…

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